Creativity

Oreo: Kit-Kat Reply

Fight over a Twitter fan's affection

Published on Mar 22, 2013

Editor's Pick

Oreo proves it's the master of real-time marketing -- and that Kit-Kat isn't too far behind, based on this amazing Twitter exchange that happened recently. Chocolate-lover Laura Ellen tweeted that she was following both @Oreo and @KitKat on Twitter, leading to the chocolate-bar getting a little bit competitive, and challenging the cookie to a game of Tic-Tac-Toe. But while Oreo could have just played along, with the help of social agency 360i, it reacted in a pretty amazing way -- by complimenting how great KitKats taste, via one of its signature images.

We've seen great exchanges between brands before, most notably between AMC Theaters and Oreo, and Taco Bell and Old Spice.

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About

Credits

Date
Mar 22, 2013
Agency:
360i
Client:
Oreo

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