Building off the "Mel's Mini Mini Mart" film it launched earlier this year via The Martin Agency, which told the story of a pint-sized shop that sold something pretty special -- Mini Oreos, the Mondelez cookie brand has teamed with 360i on this whimsical social campaign that allows consumers to send special, lilliputian deliveries to friends.
Starting this week, the brand is letting consumers deliver packages of Oreo Minis to friends, via the site OreoMiniDelivery.com. The service is limited, with only 500 little gifts available on a first-come-first-serve basis through August 22. Those who miss out on the cookies can send personalized messages along with "digital .GIFts" instead.
- Aug 12, 2014