Creativity

Oreo: Mars Rover Lands

Red creme, mmm.

Published on Aug 06, 2012

Editor's Pick

Oreo and DraftFCB continue the "Daily Twist" campaign, which sees the iconic black and white cookie used as a metaphor for world events. This time, red creme (not currently available, the disclaimer underneath reads, tantalizing those of us who want a Mars-themed treat in our mouths, stat) is used to commemorate the landing of the Mars Rover.

Since launching "The History Print" campaign to celebrate the cookie's 100th anniversary, the brand has released images for events like Pride Week, the release of the new Ice Age movie, Lollapalooza, and the start of the London Olympics. You can see the full series on the Oreo Facebook page.

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About

Credits

Date
Aug 06, 2012
Agency:
DraftFCB New York
Client:
Oreo
Creative Director:
Jill Applebaum
Creative Director:
Megan Sheehan
Copywriter:
Noel Potts
Art Director:
Jared Isle
Art Director:
Mike Lubrano
Art Director:
Jackie Anzaldi
Media Agency:
360i

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