Oreo: Mel's Mini Mini Mart

The Martin Agency Debuts New Spot and Extended Film

Published on

Editor's Pick

Oreo's "Wonderfilled" campaign, which launched last year with musical spots by a host of artists, all celebrating reasons to eat a cookie, continues. This time, the campaign, by The Martin Agency, turns its focus to Oreo Mini cookies. The spot itself is a stylized, animated song by electro-funk duo Chromeo which touts the wonders of small Oreos, and dreaming big despite your size.

But what is perhaps more entertaining is "Mel's Mini Mini Mart," an extended film that tells the story of a small, pint-sized mini mart that nobody ventured into. Until, a family of four went in, and found what it sold: the cutest little treats ever.

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About

Credits
Date
Jun 23, 2014
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Client:
Oreo
Global Group Creative Director:
Jorge Calleja
SVP/ Creative Director:
Danny Robinson
Vice President/Creative Director:
David Muhlenfeld
Associate Creative Director:
Brig White
Executive Producer:
Steve Humble
Producer:
Andrew Campbell
Junior Producer:
Maggie Shifflett
Business Affairs Supervisor:
Juanita McInteer
Group Project Management Supervisor:
Giao Roever
Planning Director:
John Gibson
Strategic Planner:
Gigi Jordan
Production Company:
Hue&Cry
Director:
Brig White
Director:
Evan Parsons
Director of Photography:
Topher Osborn
Executive Producer:
Scott Friske
Senior Producer:
Katherine Leatherwood
Editorial Company:
Running with Scissors
Editor:
Mark Myers
Assistant Editor:
Danny Reidy
Telecine:
C03
Colorist:
Beau Leon
Animation:
Hue&Cry
Creative Director:
Magnus Hierta
Associate Creative Director:
Evan Parsons
Executive Producer:
Scott Friske
Designer:
Matt Deans
Designer:
Ryan Musselman
Original Music:
Duotone
Audio Post Company:
Rainmaker Studios
Engineer/Mixer:
Jeff McManus
Voiceover:
Marty Sidman
Conform:
Chris Hagen
Head of Production:
Brian Creech

See more credits

Category
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