Creativity

Oreo: Milk's Favorite Cookie

A "twist, lick and dunk ritual" may sound like NBA showboating, but this new print campaign, explains Kraft spokesperson Laurie Guzzinati, illustrates "the dunk aspect of the Oreo twist, lick and dunk ritual and showcases the simple fu

Published on Jan 02, 2007

Editor's Pick

A "twist, lick and dunk ritual" may sound like NBA showboating, but this new print campaign, explains Kraft spokesperson Laurie Guzzinati, illustrates "the dunk aspect of the Oreo twist, lick and dunk ritual and showcases the simple fun that dunking Oreo cookies in milk can bring." So instead of milk coming out of your nose, now it can come out of your snorkel.

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About

Credits

Date
Jan 02, 2007
Creative Director:
Sandy Greenberg
Creative Director:
Terri Meyer
Copywriter:
Gary Resch
Art Director:
Todd Eisner
Art Director:
Seth Cohen
Art Buyer:
Arleen D
Print Production:
Stan Pribichevich
Photographer:
Leonard Getz
Copywriter:
Greg Wikoff
Client:
Oreo
Agency:
Draft FCB New York

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