Creativity

Only a Lucky Few May Get to Taste Unicorn Oreos

Cookie Brand Deploys the Wonder Vault to Deliver Consumers' Unique Creations to Their Doorsteps

By Ann-Christine Diaz. Published on Jun 30, 2017

Editor's Pick

As part of its #MyOreoCreation Contest, which asked consumers to dream up new flavors for Oreo products (not just for cookies but also candy bars, graham crackers and pancake mix), Mondelez has been creating real-life versions of the fantasy treats and deploying a roving Dream Vault to deliver them to their creators.

Consumers have conceived offerings such as Salted Caramel, Popcorn, Cherry Cola, Carrot Cake, Pineapple Upside-Down Cake and even Avocado cookies as well as Mermaid, Millennial Pink and Birthday Cake candy bars. And there's still time for you to create your own -- the contest is open until July 14. The final winner will not only see their idea produced for mass distribution, they'll also nab a $500,000 prize.

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About

Credits

Date
Jun 29, 2017
Client:
Oreo

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