Oreo: Oreo Separator David Neevel

How to break an Oreo apart.

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Editor's Pick

Separating an Oreo cookie is a time-honored tradition, and the brand, along with David Neevel, Portland artist and Wieden & Kennedy employee, have created a nifty machine that makes Oreo separation a (relative) breeze.

The film is the digital activation for Wieden's "Cookie vs. Cream" campaign, which launched at the Super Bowl with "Whisper Fight," a spot that showed people in a library whisper-arguing over what the best part of the black-and-white cookie was. The agency will release more videos in upcoming weeks, featuring roboticists and tinkerers who will use their mechanical chops to make more interesting machines.

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About

Credits
Date
Feb 26, 2013
Agency:
Wieden + Kennedy Portland
CD:
Jason Bagley
Client:
Oreo
CD:
Craig Allen
Interactive Creative Director:
Matt O'Rourke
Copywriter:
Michael Illick
Art Director:
Croix Gagnon
ECD:
Mark Fitzloff
Agency Executive Producer:
Ben Grylewicz
Digital Director:
Pierre Wendling
Interactive Producer:
Robbie Veltman
Executive Interactive Producer:
Lori DeBortoli
Broadcast:
Felicia Glover
Broadcast:
Monica Ranes
Broadcast:
Jessica Staples
Prod. Co.:
World War Seven
Director:
David Shafei
Director:
Michael Illick
Executive Producer:
Josh Ferrazzano
Line Producer:
Lauren Sweeney
DOP:
Peter S. Thompson
Post:
World War Seven
Editorial:
World War Seven
Editor:
Jared Varava
Post Prod:
Tom Engler
VFX:
W+K Motion
VFX Producer:
Michael Gersten
Titles/Graphics:
Albert Yih
Titles/Graphics:
Mike Weihs
Song:
Meow by Anamanaguchi

See more credits

Category
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