Creativity

Oreo: Oreo Separator Machine #2

Heated creme!

Published on Mar 04, 2013

Editor's Pick

David Neevel, you've got competition. The Wieden & Kennedy employee and inventor/physicist last week debuted his awesome contraption to separate an Oreo cookie from its creme, and now, the second part in the series features Barry Kudrowitz and Bill Fienup, "toy scientists.". Each of them loves a different part of the cookie -- Fienup likes the creme, while Kudrowitz, a professor at the University of Minnesota, prefers the cookie.

Over seven days, the duo built this contraption, which knocks the top cookie right off the Oreo and into subject's mouth, then heats the creme so it sprays into the other subject's mouth.

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About

Credits

Date
Mar 04, 2013
Agency:
Wieden + Kennedy Portland
Client:
Oreo

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