Yum? Oreo Hijacks a Traditional Christmas Treat

Brand Promotes Cookie As A Dessert Ingredient In Brazilian Holiday Campaign

By Natasha Madov. Published on Dec 09, 2015

Editor's Pick

Panettone is an Italian holiday tradition huge in Brazil. The sweet bread loaf served during Christmas and New Year is often filled with candied fruit and raisins, but Brazilians have put their own spin on it with chocolate drops and other fillings. Oreo decided to take this spin a little further introducing the "Panetone de Oreo" in Brazil, along with other desserts using the cookie as an ingredient, like brigadeiros (a sort of chocolate truffle), cheesecake, brownies and more.

In this animated spot, created by Brazilian agency LOV, the festive new version of the treat is shown baked, beautiful and looking fabulously yummy, only to be deconstructed piece by piece, until the first and foremost ingredient appears: an Oreo cookie.

The campaign includes the website FizComOreo ("I Made it With Oreo"), where consumers can create visual posts with the cookie and check the full recipes. They are also encouraged to share their own Oreo creations on social media with the hashtag #fizcomoreo and the best recipes will be posted in the site.

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Dec 09, 2015
Client Approval:
Rafael Esposto
Client Approval:
Marcelo Laks
Creative VP:
Laura Florence
Creative Director:
Rafael Conde
Associate Creative Director:
Juliana Patera
Bruno Ascari
Art Direction:
Rafael Ponzini
RTV Director:
Viviane de Castro
Traffic Director:
Débora Souza
General Account Director:
Fernando Barros
Account Director:
Rafael Chammas
Account Executive:
Bianca Nogueira
Projects VP:
Márcio Quartilho
Project Director:
Marina Hirle
Project Manager:
Cristiane Molnar
Strategy VP:
Flávia Spinelli
Strategy Director:
João Belfort
Creative Planner:
Carolina Serra
Social Media Analyst:
Súria Rocha
Media Director:
Nino Silva
Media Coordinator:
Hellen Dizeró
Cia de Cinema
Dupla Iê
Account Director:
Cláudio Costa
Account Executive:
Leo Artimonte
Executive Producer:
Maria João Calheiros
Photography Director:
Enio Berwanger
Art Producer:
Ana Claudia Amaral
Art Producer:
Teresa Sbardellati
Zeca Sadeck
Final Producer:
Sandra Castro
Post Production:
Sound Producer:
Arthur Abrami
Gilvana Viana

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