Oreo Welcomes Princess Charlotte With a Nod to 'Little Royals' Everywhere

Baby News Prompts Another 'Wonderfilled' Video From the Cookie

Published on

Editor's Pick

Oreo pays homage to the birth of Princess Charlotte Elizabeth Diana with the latest installment of its "Wonderfilled" campaign. The idea -- that every baby's born a royal -- is very similar to that of Pampers (perhaps this time around, everyone's now a little tired of that focus on just one child?). But the song has some nice lines -- babies are "born to rule their mom and dad," for example -- and once again proves that Oreo and The Martin Agency can come up with well-judged, real-time response to world events.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 04, 2015
The Martin Agency
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age