Creativity

Rap Duo Chiddy Bang Ponders Sharing Oreos in Latest Wonderfilled Spot

'Cause the Creme Does a Wonderful Thing.

Published on Jul 31, 2013

Editor's Pick

In the latest spot for Oreo's "Wonderfilled" campaign, The Martin Agency brings a new rap twist to the cookie brand's anthem. Previously Owl City and Katie Musgraves had set respetively playful and wistful tones to the ads they backed. This time, pop-rap duo Chiddy Bang provides the backing vocals, breathing life into lyrics told from the perspective of a high school student whose positive thinking always comes back to Oreos. There are three versions of the spot (45-, 30- and 15-second cuts) and Chiddy Bang's thinking is this simple in all of them: "if you don't have any milk then there's no milk to spill, it's just a little sandwich cookie and it's wonderfilled."

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Credits

Date
Jul 31, 2013
Agency:
The Martin Agency
Client:
Oreo

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