Bros Are Still in Danger in Latest Funny Ads From Organic Valley

Who Will Preserve the Legacy of Tribal Tattoos?

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Earlier this year, Organic Valley embarked on a quest to save what could be a flailing breed: bros. The brand observed that the well-muscled brawnies have come to rely on scary chemical- and synthetic junk-filled protein recovery meals, which ultimately, may lead to their extinction. The original film asked such disturbing questions as without bros, who will remind us to "go big or go home"? What will happen to Vegas or the beaches of New Jersey?

The campaign, created out of Humanaut and directed by Daniel Jacobs of Fancy Rhino, continues with more funny ads imagining a world without bros -- such as this one highlighting their contributions to the art of hair sculpture and another noting their influence in helping to protect the legacy of tribal cultures.

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About

Description

In a follow-up to its hit "Save the Bros" campaign earlier this year, Organic Valley is launching a sequel with new work from creative agency Humanaut. The integrated social campaign seeks to educate consumers about the benefits of the company's Organic FuelTM milk protein shake with the "Brononymous Hotline," an anonymous Twitter outreach program aimed at encouraging bros to switch to a delicious, simple and healthy protein drink made with organic milk.

Credits
Date
Aug 18, 2015
Agency:
Humanaut
Client:
Organic Valley
Creative Advisor:
Alex Bogusky
Creative Director:
David Littlejohn
Strategy:
Andrew Clark
Account Director:
Elizabeth Cates
Copywriter:
Andrew Ure
Copywriter:
David Littlejohn
Art Director:
Matt Denyer
Art Director:
Daniel Edelman
Senior Designer:
Stephanie Gelabert
Creative Intern:
Sam Hazelfeldt
Production Company:
Fancy Rhino
Director:
Daniel Jacobs
Producer:
Katie Nelson
Producer:
Ivannah Flores
Director of Photography:
Phil Dillon
Photographer:
Jaime Smialek
Photographer:
John Goodridge
Photographer:
Cooper Winterson
Editor:
Colin Loughlin
Editor:
Tyler Beasley
Colorist:
Andrew Aldridge
Production Designer:
Chad Harris
Music Company:
Skypunch Studios
Composer:
Carl Cadwell
Media Partner:
Redwood

See more credits

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Genre
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