Organic Valley: Save the Bros

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About

Description

In a follow-up to its hit "Save the Bros" campaign earlier this year, Organic Valley is launching a sequel with new work from creative agency Humanaut. The integrated social campaign seeks to educate consumers about the benefits of the company's Organic FuelTM milk protein shake with the "Brononymous Hotline," an anonymous Twitter outreach program aimed at encouraging bros to switch to a delicious, simple and healthy protein drink made with organic milk.

Credits
Date
Feb 17, 2015
Agency:
Humanaut
Client:
Organic Valley
Creative Advisor:
Alex Bogusky
Creative Director:
David Littlejohn
Copywriter:
Mike Cessario
Art Director:
Stephanie Gelabert
Copywriter:
David Littlejohn
Art Director:
Sean Davis
Director of Photography:
Annie Huntington
Editor:
Tyler Beasley
Director:
Daniel Jacobs
Production Designer:
Chad Harris
Producer:
Katie Nelson
Music Company Producer:
Skypunch Studios
Composer:
Carl Cadwell
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