Original Penguin: Big World, One Jacket

Wearing it with style.

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Munsingwear and La Comunidad are promoting the Original Penguin Jacket by giving it a rich history and its very own Facebook profile. The agency has launched a full-scale social media-based campaign, which includes YouTube videos that celebrate the Jacket's past, present and future. The entire idea is based on the "rediscovery" of the jacket, and the multiple video installments explore how the Jacket was originally discovered, how it was lost and how it came back.

The accompanying Facebook page and app give the clothing a life of its own as a public figure. The app lets you watch more videos, read about its history, locate it in a store and even get the Jacket's recommendations on other things you should be buying to enhance your lifestyle. There's also a Twitter profile (verified, of course) that the Jacket tweets from.

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About

Credits
Date
Sep 09, 2011
Agency:
La Comunidad
Client:
Original Penguin
Exec. Creative Director:
Jose Molla
Exec. Creative Director:
Joaquin Molla
Creative Director:
Rodrigo Butori
Creative Director:
Ramiro Raposo
Copywriter:
Jane Cronk
Copywriter:
Kathy Hepinstall
Art Director:
Chelsea Cumings
Head Of Production:
Laurie Malaga
Production Coordinator:
Mercedes Golip
Photo Artist:
Massimo Leone
Prod. Co.:
All Day Everyday
Director:
Jake Sumner
Exec. Producer:
Lucy Cooper
Producer:
Jett Steiger
Post Production:
Union Editorial
Editor/Editing House:
Mike Colao and Union Editorial
Senior Producer:
Jen Hargreaves
Music and Sound:
The Lodge
Composer:
Damian Sims
Sound Mixer:
John Northcraft
Creative Director:
Eric Hillebrecht
Creative Director:
Colin Thibadeau
Category
Genre
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