Creativity

Original Penguin: The Original Penguin Jacket Facebook Page

Wearing it with style.

Published on Sep 09, 2011

Editor's Pick

Munsingwear and La Comunidad are promoting the Original Penguin Jacket by giving it a rich history and its very own Facebook profile. The agency has launched a full-scale social media-based campaign, which includes YouTube videos that celebrate the Jacket's past, present and future. The entire idea is based on the "rediscovery" of the jacket, and the multiple video installments explore how the Jacket was originally discovered, how it was lost and how it came back.

The accompanying Facebook page and app give the clothing a life of its own as a public figure. The app lets you watch more videos, read about its history, locate it in a store and even get the Jacket's recommendations on other things you should be buying to enhance your lifestyle. There's also a Twitter profile (verified, of course) that the Jacket tweets from.

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About

Credits

Date
Sep 09, 2011
Agency:
La Comunidad
Client:
Original Penguin

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