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Original Source Lets You Immerse Yourself In Shower Gel Smell Online

Work Club Campaign Lets Customers Pick New Flavors Based on '3D Audio' Experience

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UK shower gel brand Original Source is letting its customers pick its next special edition fragrance after experiencing the smell virtually -- via a "3D audio experience".

The Facebook-based campaign, created by Work Club, lets people choose between Purple Ginger, Mandarin & Basil and Raspberry & Cocoa after listening to the "sound" of the fragrance on a YouTube video (headphones are advised to make the experience more immersive). The sound experiences were produced in conjunction with Factory Sound.

Every comment, like and retweet earns the fragrance a vote. Next week the campaign will be asking fans for three word reviews of the fragrances based on their audio experiences. One review will be used on the winning product packaging.

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About

Credits
Date
Jan 22, 2014
Agency:
Work Club
Client:
Original Source
Creative Director:
Ben Mooge
Creative Team:
Jim Stump
Creative Team:
Mathieu Cuvelier
Creative Team:
Jim Nilsson
Creative Team:
Jacob Bjordal
Designer:
Ana Espuig
Producer:
Paula Aguilar
Production Company:
Factory Sound
Creative Director:
Andy Sandoz
Art Director:
Dan Scott
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