Creativity

Original Source Lets You Immerse Yourself In Shower Gel Smell Online

Work Club Campaign Lets Customers Pick New Flavors Based on '3D Audio' Experience

Published on Jan 22, 2014

Editor's Pick

UK shower gel brand Original Source is letting its customers pick its next special edition fragrance after experiencing the smell virtually -- via a "3D audio experience".

The Facebook-based campaign, created by Work Club, lets people choose between Purple Ginger, Mandarin & Basil and Raspberry & Cocoa after listening to the "sound" of the fragrance on a YouTube video (headphones are advised to make the experience more immersive). The sound experiences were produced in conjunction with Factory Sound.

Every comment, like and retweet earns the fragrance a vote. Next week the campaign will be asking fans for three word reviews of the fragrances based on their audio experiences. One review will be used on the winning product packaging.

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About

Credits

Date
Jan 22, 2014
Agency:
Work Club
Client:
Original Source
Creative Director:
Ben Mooge
Creative Team:
Jim Stump
Creative Team:
Mathieu Cuvelier
Creative Team:
Jim Nilsson
Creative Team:
Jacob Bjordal
Designer:
Ana Espuig
Producer:
Paula Aguilar
Production Company:
Factory Sound
Creative Director:
Andy Sandoz
Art Director:
Dan Scott

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