Creativity

Oronine: Hands

To help you in all you do.

Published on Nov 08, 2012

Editor's Pick

Japanese skin cream brand Oronine and Wieden & Kennedy Tokyo launch an emotional appeal with a story told through a woman's hands. At first, they are hesitant while handling a new infant, but as her baby grows, they became , more confident, and better at what they do. The tag at the end loosely translates to: "Let's praise the working hands."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 08, 2012
Agency:
Wieden + Kennedy Tokyo
Client:
Oronine

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.