Oronine: Hands

To help you in all you do.

Published on

Editor's Pick

Japanese skin cream brand Oronine and Wieden & Kennedy Tokyo launch an emotional appeal with a story told through a woman's hands. At first, they are hesitant while handling a new infant, but as her baby grows, they became , more confident, and better at what they do. The tag at the end loosely translates to: "Let's praise the working hands."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Nov 08, 2012
Wieden + Kennedy Tokyo
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age