Creativity

Billboard Turns into Bug Trap for Insecticide Ad

Glue helps things along

Published on May 13, 2013

Editor's Pick

Some transparent glue turns a billboard for insecticide spray Orphea into a trap for creepy-crawlies, in this fun action out of Publicis Milan. The billboard reminds us of Lowe Roche's work for the movie "Contagion," which use bacteria to market the film.

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Credits

Date
May 13, 2013
Agency:
Publicis Milan
Client:
Orphea
Creative Director:
Bruno Bertelli
Creative Director:
Cristiana Boccassini
Copywriter:
Stefano Battistelli
Art Director:
Francesco Epifani
Producer:
Massimo Fabbri
Editor:
Nicolo Lombardi
Photographer:
Massimo Fazio
Art Buyer:
Stefano Gruarin

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