Orville Redenbacher's Asks What's Missing from These Billboards

Agency Blammo Shows What Movies Are like sans Orville

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Editor's Pick

Popcorn brand Orville Redenbacher's enlists the help of the help of Toronto-based agency Blammo to remind movie fans that the experience is incomplete without popped treats. The creative house has gone literal with its interpretation, though, as it produced film title billboards start to resemble "Wheel of Fortune," with blank spots where letters should be. Passersby will note they only become visible after nightfall and (don't) just happen to spell out the snack food's name.

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When you watching a movie without popcorn, there's something missing.

Jul 14, 2014
Blammo Toronto
Art Director/Writer:
Victoria Sturgess
Orville Redenbacher
Michael Murray
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