Creativity

Orville Redenbacher's Asks What's Missing from These Billboards

Agency Blammo Shows What Movies Are like sans Orville

Published on Jul 13, 2014

Editor's Pick

Popcorn brand Orville Redenbacher's enlists the help of the help of Toronto-based agency Blammo to remind movie fans that the experience is incomplete without popped treats. The creative house has gone literal with its interpretation, though, as it produced film title billboards start to resemble "Wheel of Fortune," with blank spots where letters should be. Passersby will note they only become visible after nightfall and (don't) just happen to spell out the snack food's name.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 14, 2014
Agency:
Blammo Toronto
Art Director/Writer:
Victoria Sturgess
Client:
Orville Redenbacher
CCO:
Michael Murray

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.