Kids Write Their Moms Back-to-School Notes in Oscar Mayer's Cute Spot

Grab the Tissues, Elementary School Parents

By Alexandra Jardine. Published on Sep 02, 2016

Editor's Pick

Oscar Mayer turns the tables on a back-to-school tradition in this spot aimed at elementary school parents: Moms writing little notes for their kindergartners and placing them in their lunch bags for them to open at school.

This time, it's the kids who pack the lunch bags and write the notes for their Moms, with a little help from fathers -- acknowledging that much of the time, it's the mothers who are more emotional about the start of school than their offspring. In a cute touch, the kids even pick out back-to-school outfits for Mom, too -- and when she gets back from dropping them at the schoolbus, it's all waiting for her.

The campaign, by Olson Engage, will run on social media. We reckon the target audience will definitely find themselves welling up as they watch.

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Sep 02, 2016
Olson Engage
Oscar Mayer
Head of Marketing:
Gregory Guidotti
Brand Director:
Whitney Shaw
Brand Manager:
Jeremy Truxal
Executive Creative Director:
Josh Lohrius
Creative Director:
Molly Cournoyer
Vice President:
Emily McMahon
Account Director:
Katie Cosgrove
Production Agency:
Mark & Amanda
Michael Berg
Patrick Fischer
Post Production:
One at Optimus

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