Oscar Mayer's Dating App Plays Matchmaker to Bacon Lovers

'Sizzl' Aims to Help People Find 'Bacon Soulmates'

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Need some more bacon in your love life? Oscar Mayer has an app for that called "Sizzl" that the brand is touting as a "first-ever, totally real" dating app for bacon lovers.

The app is available for free on iTunes and is meant to "help Americans find their bacon soulmates," according to the Kraft Heinz-owned brand.

"Sizzl allows people to specify their bacon preferences in a customizable profile, upload photos and start checking out profiles of local fellow bacon lovers, with the ability to message and meet up with other Sizzl users based on a mutual-matching system," according to a statement, which says the app gives "new meaning to the term bacon-wrapped dates."

The app will be supported with paid digital ads. But like previous Oscar Mayer stunts -- including touting bacon as luxurious Father's Day gifts and a smartphone alarm that wakes you with the smells of bacon -- Sizzl seems aimed at winning the brand plenty of earned media.

The agencies on the campaign are 360i for digital, Olsonfor PR and Starcom for paid media.

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About

Credits
Date
Sep 17, 2015
Agency:
360i
Client:
Oscar Mayer
Sr. Director Integrated Marketing & Advertising:
Tom Bick
Senior Director:
Eric Dahmer
Senior Brand Manager:
Sarah Jones
Brand Manager:
Crystal Van't Hof
CCO:
Pierre Lipton
GCD:
Dave Yankelewitz
GCD:
Aaron Mosher
ACD:
Heather English
Copywriter:
Shloimy Notik
Art Director:
Chad O'Connell
Group Director, Content Production:
Phil Pessaro
Senior Content Producer:
Lucy Scott
Account Director:
Meredith Smyth
Senior Account Manager:
Ashley Ackerman
Designer:
Peter Chang
Designer:
Yossi Belkin
Senior Integrated Producer:
Jamie-Leigh Florence
Associate Integrated Producer:
Anissa Richmond
Senior Strategist:
Leslie Turley
Production Company:
Park Pictures
Director:
Terri Timely
Executive Producer:
Jackie Kelman Bisbee
Executive Producer:
Dinah Rodriguez
Supervising Producer:
Christopher Grove
Line Producer:
David Lambert
Director of Photography:
James Whitaker
Production Designer:
Jona Tochet
Key Costumer:
Heather Montagna
App development:
Fuzz Productions
Post Production Company:
Whitehouse Post
Producer:
Marcia Wigley
Editor:
Caleb Hepler
VFX Company:
Carbon VFX
Producer:
Briana Brackett
Flame Artist:
Matt Reilly
Flame Artist:
Kieran Walsh
AFX Artist:
Max Benjamin
Music:
The Lodge
Producer:
Colin Thibadeau
Mixer:
Jeff Hinton

See more credits

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