Creativity

Turkey Bacon and the Less Famous Bacon Brother Star in Oscar Mayer's New Campaign

Kevin's Sibling Aspires to Greatness Alongside Under-Appreciated Breakfast Meat

Published on May 12, 2014

Editor's Pick

Turkey bacon -- it knows what it's like to be the "other" bacon. Just like Michael, the brother of super-famous Bacon, Kevin, who has lived his whole life in his famous sibling's shadow. So the two are teaming up, courtesy 360i, for "The Unsung Bacon," a website and movement that wants to make turkey and Michael the famous bacons. See their stories and follow @michaelbacon36, so they can show bacon who's boss.

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About

Credits

Date
May 12, 2014
Agency:
360i
Client:
Oscar Mayer

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