Creativity

On July 4th, Oscar Mayer May Send a 'WienerDrone' to Your Town

Company Now Has Five Hot Dog-Themed Vehicles Including a Drone

By Alexandra Jardine. Published on Jun 26, 2017

Editor's Pick

Oscar Mayer is gearing up for the Fourth of July by expanding its fleet of wiener-themed vehicles -- and if you ask nicely, it will send one to your town.

The fleet currently consists of the Wienermobile, WienerMini and WienerRover, and Oscar Mayer has now added the WienerCycle (a three-wheeled moped with a sidecar that doubles as a hot dog warming station) and WienerDrone (the "first unmanned hot dog-carrying aircraft designed for remote location delivery").

The five vehicles are setting off for the fittingly-named Weiner, Arkansas for the "ultimate Fourth of July celebration." People can follow @Wienermobile on Twitter for updates on its journey, and use the hashtag #ForTheLoveOfHotDogs #contest for a chance to win a stop along its route.

The campaign is by Mcgarrybowen, which made the video seen here, and Olson Engage. It promotes Oscar Mayer's overhauled hot dog recipe, the company having removed all added nitrates and nitrites, byproducts and artificial preservatives from the meat earlier this year.

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About

Credits

Date
Jun 26, 2017
Agency:
mcgarrybowen
Client:
Oscar Mayer

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