Oscar Mayer Releases Off-Roading Weiner Rovers Out Into the World

Remote-Controlled Vehicles Can Take Dogs to New Places

By E.J. Schultz. Published on Jul 23, 2015

Editor's Pick

Oscar Mayer's Wienermobile is no longer bound by America's highways and byways. The hot dog brand today debuted a small but powerful version of the iconic vehicle called the "Wiener Rover" that is designed to go offroading. Because who doesn't want a hot dog delivered to them somewhere in the wilderness?

The remote-controlled Rover measures 23 inches tall and 43 inches long, compared with the 27-feet length for the regular Wienermobile. The vehicle was created by 360i, which also made the video above.

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Jul 23, 2015
Chief Creative Officer:
Pierre Lipton
Oscar Mayer
Group Creative Director:
Aaron Mosher
Group Creative Director:
David Yankelewitz
Senior Copywriter:
Alex Augustinos
Senior Art Director:
Declan Byrnes-Enoch
Avi Azouz
Art Director:
Bjorn Kusa
3D Modeler:
Jesse Jankewicz
VP of Innovation Technology:
Layne Harris
Executive Producer:
Patrick Soria
Ruben Emmanuel
Rover Engineering and Build:
Dionis Hernandez
Content Producer:
Michelle Price
Production Company:
North of New York
Tucker Bliss
Executive Producer:
Harrison Nalevansky
Post Producer:
John Ericson
Josh Milowe
Turbo Tracks Music
Account Director:
Meredith Smyth
Associate Account Manager:
Neha Vaidya
Senior Strategist:
Leslie Turley
Sr. Director Integrated Marketing/Advertising:
Tom Bick
Brand Manager:
Collette Lee
Brand Manager:
Corey Rudd
PR Agency:
Olson Engage
Media Agency:

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