Creativity

Artists Around the World Illustrate 'Oscar' Ahead of Academy Awards

Ads Featuring Archive Footage Also Promote Sunday's Show

Published on Feb 19, 2015

Editor's Pick

For the 87th Academy Awards, 180 L.A has created an Oscar Art Gallery featuring artworks representing the iconic Oscar statuette from creatives around the world. The artworks, which surround the statuette with artistic interpretations of imagination in film and culture, were created by 15 artists including Blastto of Spain, Geoff McFetridge of Los Angeles and Pomme Chan of Thailand. The pieces of art were customized for key points throughout Oscar season, from nomination and speaker announcements to social media, the TV broadcast, the red carpet and the Oscar stage. There are out-of-home posters at Hollywood and Highland.

180 L.A. also created a series of spots promoting the Oscars ahead of Sunday night's ceremony. Oscar-winning editor Kirk Baxter cut footage of past Oscar winners for the emotive ads, featuring former winners holding the statuette, saying "thank you" in different languages, hearing their names announced and more.

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About

Credits

Date
Feb 19, 2015
Agency:
180 Los Angeles
Client:
Oscars

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