Creativity

A Grizzly Tries to Destroy a Bear-Proof Cooler in This Hilarious Spot by Otter Box

Proof (Without CGI) That Bears Really Can't Get In

By Alexandra Jardine. Published on Jun 28, 2017

Editor's Pick

OtterBox, the number one-selling smartphone case brand in the U.S., is introducing a line of outdoor coolers, and to demonstrate how bear-resistant they are, it put a real Grizzly Bear on the case.

In the video, by CP&B, the cooler is stacked with fish, then a real bear let loose on it. It tries its best to open the cooler but can't get in. You might think that's the end of the commercial, but not. The bear then gets an electronic switchboard which triggers a fallilng piano, a wrecking ball, a firecracker and a wrestler to try and break in. None of them succeeds either.

Brigg Bloomquist of Bob Industries directed the spot. In case you were thinking this was all done in CGI, we're assured by the agency that it was not -- it's a real bear all the way through.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 28, 2017
Agency:
Crispin Porter + Bogusky
Client:
OtterBox
VP Chief Creative Officer:
Ralph Watson
EVP Executive Creative Director:
Tony Calcao
Associate Creative Director:
Brian Caruso
Associate Creative Director:
Marthon Pucci
VP Director of Content Production:
Sloan Schroeder
Integrated Producer:
Alina Moeller
Junior Integrated Producer:
Shelby Hawkinson
Integrated Producer:
Rachel Noonan
Production Company:
Bob Industries
Director:
Brigg Blomquist
Director of Photography:
Danny Moder
Producer:
Brian Etting
Executive Producer:
TK Knowles
Executive Producer:
John O'Grady
Editorial Company:
SpotWelders
Editor:
Haines Hall
Assistant Editor:
Matt Corliss
Editorial Executive Producer:
Carolina Padilla
Senior Producer:
Christie Price
Post Production Company:
Method Studios
Senior Executive Producer:
Robert Owens
Producer:
Julia Paskert
Lead Flame Artist:
Wensen Ho
Flame Artist:
Cody Edwardson
Support Flame Artists:
Aaron Neitz
Support Flame Artists:
Thomas Downs
Support Flame Artists:
Cecile Tecson Broas
Support Flame Artists:
Emily Irvine
Mix Company:
Bronx Audio Post
Audio Engineer:
David Wolfe
Mix Producer:
Molly Burke
Music Company:
Butter Music and Sound
Chief Creative Officer:
Andrew Sherman
CEO:
Andrew Sherman
Executive Producer:
Annick Mayer
Producer:
Jason Weiss
Telecine Company:
Company 3
Colorist:
Stefan Sonnenfeld
Senior Producer:
Katie Andrews
VP Managing Director:
Devin Reiter
Group Account Director:
Rob Hofferman
Content Supervisor:
Michelle Robertson
Content Manager:
Ashley Huehnerfuss
Chief Strategy Officer:
Eric Zuncic
Senior Strategist:
Nicole Hering
Senior Business Affairs:
Lisa Gilles
Traffic Manager:
Alex Blumfelder

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.