Creativity

It's Another Christmas Tearjerker! This Time From Germany's Otto

Heimat Berlin and Psyop Worked on Beautifully Animated Spot

By Alexandra Jardine. Published on Nov 17, 2015

Editor's Pick

Looks like the U.K. doesn't have a monopoly on heartwarming holiday spots -- this year has seen a Lottery ad from Spain strike a chord with viewers worldwide, and now here's this gorgeously animated tearjerker from Germany.

The spot, from mail order company Otto and agency Heimat Berlin, sees an old man in a post office find an old letter, wedged in a floorboard, addressed only to "Grandpa." In a flashback, he remembers that many years ago a little boy had handed it to him. When he reads it, he realizes the boy, Tommy, was writing to his Grandpa in heaven, reminding him that he had wanted a bike. So he begins an epic journey across seas and snowfields to deliver a bike to the (now grown-up) Tommy, with a note saying "I'm sorry this took so long." Psyop in New York is responsible for direction and the fabulous animation.

To promote the campaign, a 20-second trailer is currently being aired on all major German TV channels. It drives viewers to a microsite that hosts the full-length film as well as a starry sky that users can fill with their stories of wishes that have been fulfilled.

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About

Credits

Date
Nov 17, 2015
Agency:
HEIMAT Berlin
Client:
Otto
Production Company:
Psyop
Production company:
STINK Berlin

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