Outlast, Inc.: Smart Fabric, Dumb Models

Colorado agency TDA does a Zoolander in a consumer/trade print/outdoor campaign for SmartFabric Technology, which is used in apparel to help regulate temperature. So model-bashing is OK even when you're dealing with the apparel biz

Published on

Editor's Pick
Colorado agency TDA does a Zoolander in a consumer/trade print/outdoor campaign for SmartFabric Technology, which is used in apparel to help regulate temperature. So model-bashing is OK even when you're dealing with the apparel biz, huh? "We had no problem making fun of models," says CD Jonathan Schoenberg. "It felt good. Our society treats the genetically blessed like royalty
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 06, 2005
Client:
Outlast, Inc.
CD/Copywriter:
Jonathan Schoenberg
Art Director:
Jonathan Byrne
Copywriter:
Jeremy Siebold
Photographer:
Rob Hawthorne
Agency:
TDA
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age