Creativity

Outlast, Inc.: Smart Fabric, Dumb Models

Colorado agency TDA does a Zoolander in a consumer/trade print/outdoor campaign for SmartFabric Technology, which is used in apparel to help regulate temperature. So model-bashing is OK even when you're dealing with the apparel biz

Published on Jan 06, 2005

Editor's Pick

Colorado agency TDA does a Zoolander in a consumer/trade print/outdoor campaign for SmartFabric Technology, which is used in apparel to help regulate temperature. So model-bashing is OK even when you're dealing with the apparel biz, huh? "We had no problem making fun of models," says CD Jonathan Schoenberg. "It felt good. Our society treats the genetically blessed like royalty

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About

Credits

Date
Jan 06, 2005
Client:
Outlast, Inc.
CD/Copywriter:
Jonathan Schoenberg
Art Director:
Jonathan Byrne
Copywriter:
Jeremy Siebold
Photographer:
Rob Hawthorne
Agency:
TDA

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