Oxfam International: Make a Big Noise

Think creatively, and make a big noise.
That's the essence of "Make a Big Noise for Make Trade Fair," a new non-traditional media competition dreamed up by The Rumpus Room, a newly launched creative division of Ne

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Think creatively, and make a big noise.
That's the essence of "Make a Big Noise for Make Trade Fair," a new non-traditional media competition dreamed up by The Rumpus Room, a newly launched creative division of New Zealand-based production company The Sweet Shop, in partnership with YoungGuns. The competition calls on creative minds under the age of 30 to submit their ideas for campaigns—using entirely new media strategies like websites, viral films, live events, guerilla marketing, mobile marketing and more—in support of Oxfam's Make Trade Fair anti-poverty initiative. "The campaign is all about youth and participation," says Paul Prince, managing director of The Sweet Shop. "One of the great benefits of new media is its interactivity, and non-traditional media forms are supported by the youth culture—they're the generators of change, and they go hand in hand."

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About

Credits
Date
Nov 08, 2006
Concept Developer:
The Sweet Shop
Concept Developer:
unit9
Concept Developer:
YoungGuns YoungGuns
Client:
Oxfam International
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