Making Pasta Becomes Art in This Animated Oxo Spot

Latest Example of U.K. Food Porn Comes Via Animator PES

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Editor's Pick
Here comes more U.K. food porn, courtesy of Oxo, which transforms the simple art of cooking a bowl of pasta into an almost theatrical experience in this spot out of JWT London. Three new stop-motion animations, in which ingredients magically transform into other objects and back again, were created in collaboration with BAFTA-award-winning animator PES and directorial duo Conkerco, who also worked on earlier spot "The Magic Cube." This latest campaign promotes Oxo's Herbs & More seasoning pods.
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About

Credits
Date
Oct 07, 2014
Agency:
JWT London
Client:
Oxo
Executive Creative Director:
Russell Ramsey
Creative Director:
David Masterman
Head of Art:
Christiano Neves
Producer:
Leo Rowbotham
Producer:
Carley Reynolds
Assistant Producer:
Lula Boardman
Global Director in Charge:
Simone Forster
Media Agency:
Carat
Digital Agency:
Outside Line
Creative Consultant:
PES
Director:
Conkerco
Production Company:
Academy
Production Company Producer:
Mark Whittow-Williams
Editor:
Chris Rule
Pic and Post Production:
Cherry Cherry
Sound:
Grand Central
Music:
Hear No Evil
Tags
Category
Industry
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