Creativity

Making Pasta Becomes Art in This Animated Oxo Spot

Latest Example of U.K. Food Porn Comes Via Animator PES

Published on Oct 07, 2014

Editor's Pick

Here comes more U.K. food porn, courtesy of Oxo, which transforms the simple art of cooking a bowl of pasta into an almost theatrical experience in this spot out of JWT London. Three new stop-motion animations, in which ingredients magically transform into other objects and back again, were created in collaboration with BAFTA-award-winning animator PES and directorial duo Conkerco, who also worked on earlier spot "The Magic Cube." This latest campaign promotes Oxo's Herbs & More seasoning pods.

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About

Credits

Date
Oct 07, 2014
Agency:
JWT London
Client:
Oxo
Executive Creative Director:
Russell Ramsey
Creative Director:
David Masterman
Head of Art:
Christiano Neves
Producer:
Leo Rowbotham
Producer:
Carley Reynolds
Assistant Producer:
Lula Boardman
Global Director in Charge:
Simone Forster
Media Agency:
Carat
Digital Agency:
Outside Line
Creative Consultant:
PES
Director:
Conkerco
Production Company:
Academy
Production Company Producer:
Mark Whittow-Williams
Editor:
Chris Rule
Pic and Post Production:
Cherry Cherry
Sound:
Grand Central
Music:
Hear No Evil

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