Creativity

Oxo: the Magic Cube

Any food will do.

Published on Mar 01, 2013

Editor's Pick

JWT London worked with the animator PES as creative consultant and directorial duo Conkerco on its first campaign for Oxo, which shows how the stock cube can transform virtually any ingredient (including chopped up ballet slippers and a skipping rope, apparently).

JWT won the Oxo account last year, alongside three other brands from owner Premier Foods: Ambrosia, Hovis and Mr Kipling. The ad was produced by Academy.

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About

Credits

Date
Mar 01, 2013
Agency:
JWT London
Client:
Oxo
Executive Creative Director:
Russell Ramsey
Creative Director:
David Masterman
Art Director:
Christiano Neves
Copywriter:
Bruno Xavier
TV Producer:
Carley Reynolds
Creative Consultant:
PES
Directors:
Concerko
Production Company:
Academy
Post Production:
Electric Theatre Collective
Sound:
750 MPH

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