Creativity

Oxygen: Campus Ladies

College humor never gets old—even if the students do. The Oxygen network took that philosophy and ran with it in building the website for Campus Ladies, an original comedy series premiering in January that

Published on Jan 05, 2006

Editor's Pick

College humor never gets old—even if the students do. The Oxygen network took that philosophy and ran with it in building the website for Campus Ladies, an original comedy series premiering in January that follows a pair of middle-aged housewives back to college and details the hilariously age-inappropriate antics that ensue. The site is the interactive arm of a multi-media campaign aimed at drawing more viewers to the women's network (the other elements of the campaign are being handled by new agency Toy), and offers coed-friendly features like a spin-the-bottle game on the cast & crew page and a free shower gel giveaway. For extra credit, there's also a blog written by the show's stars, a multiple-choice quiz to measure your party quotient, and plenty of clips and outtakes from the show itself.

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About

Credits

Date
Jan 05, 2006
Site Design:
AgencyNet Interactive
Client:
Oxygen
Interactive Art Director:
Bob Calvano
Executive Producer:
Betsy Finston
SVP Marketing:
Cynthia Ashworth
Agency:
In-house

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