Creativity

Oxygen Network: The Janice Dickinson Modeling Agency

Janice Dickinson, the '70s model and a former judge on America's Next Top Model, who likes to bill herself as "The world's first supermodel," has a new reality show on the Oxygen Network.

Published on Jun 28, 2006

Editor's Pick

Janice Dickinson, the '70s model and a former judge on America's Next Top Model, who likes to bill herself as "The world's first supermodel," has a new reality show on the Oxygen Network, The Janice Dickinson Modeling Agency. New York agency Toy has hyped the show with diva-screaming wildpostings, a print ad (see the PDF) and this curious storefront in Manhattan's SoHo. "There's another storefront in L.A.," says Toy founding partner/CD Ari Merkin. "But that's the real Janice Dickinson Modeling Agency. There, you can go inside and get reamed by Janice Dickinson. With our storefront, you stand outside, ring the bell and get reamed by Janice Dickinson. It's a slightly different experience." But a wide-ranging one. "There's a slot out front where you can drop off your headshot," Merkin explains. "There's a doorbell where Janice speaks directly to you. Or rather, down to you. If you ring the bell for Janice, you get an earful of Janice-isms like, 'When I said I needed help, I didn't mean you,' and 'No, baby, the mailman has a better complexion than you.' There's a number to call with a prerecorded voicemail. The operator basically gives you the play-by-play of what

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About

Credits

Date
Jun 28, 2006
Creative:
Ari Merkin
Creative:
Justin Gignac
Creative:
Amanda Sisk
Photographer:
Fredric Reshew
Client:
Oxygen Network
Agency:
Toy New York

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