Nestle Profiles an Unusual High School Band in Latest 'Greatness Springs From Here' Film

Campaign for Ozarka Captures Small Town Spirit of Rotan, Texas

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Nestle is continuing to highlight the local sourcing of its water brands with its campaign taglined "Greatness Springs From Here," with a film for spring water brand Ozarka that features a very unusual high school band.

The campaign by FCB New York, which has included spots for Poland Spring that profiled an octogenarian ambulance worker, features intriguing human interest stories of people who live in the areas where Nestle's water brands are sourced.

For Ozarka Natural Spring Water, which is sourced in Texas, it filmed a high school marching band, the Rotan Yellowhammers, in the town of Rotan, Texas. The high school has 65 students, 42 of whom are in the band. Not only that but all the football players and cheerleaders double up and play in the band, many of them multiple instruments.

The three-minute documentary, directed by Ben Starkman of Think Tank Film, captures the spirit of the small school and small town in an upliftng way. It's running on Ozarka's Facebook page.

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About

Credits
Date
May 25, 2017
Agency:
FCB New York
Chief Creative Officer:
Ari Halper
Client:
Ozarka
Executive Creative Director:
Stu Mair
Group Creative Director:
Gabriel Schmitt
Associate Creative Director:
Ricky Lu
Art Director:
Ricky Lu
Associate Creative Director:
Greg Wikoff
Copywriter:
Greg Wikoff
Copywriter:
Ken Syme
Art Director:
Emily Ng
VP Account Director:
Laura Dunn
Account Supervisor:
Lucie Kittel
Account Executive:
Malia Cone
Executive Producer:
Hyatt Choate
Chief Strategy Officer:
Deb Freeman
Senior Strategist:
David Cortes
Strategist:
Libby Crowe
Operation Manager:
Kyle Burt
VP General Manager:
Amy Wirtanen
Communication Director:
Laetitia Allexant
Group Marketing Manager:
Jil Germano
Sr. Marketing Manager, Digital:
Christine Sumecki
Marketing Manager:
Sara Mayer
Production Company:
Think Tank Film
Director:
Ben Starkman
Executive Producer:
Aaron Caiazza
Editorial:
PS260
Editor:
JJ Lask
Assistant Editor:
Tyler Hurst
Music:
Plush
Post Producer:
Carol Dunn
VFX:
PS 260
VFX Producer:
Keelin Cheely
Flame:
Margaret Yang
Color:
PS 260
Colorist:
Tyler Hurst
Mix:
Plush
Mixer:
Rob Fielack

See more credits

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