Pacific Standard Time: Anthony Kiedis Celebrates Ed Ruscha

Chili Pepper-enhanced art.

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TBWA/Chiat/Day L.A. helps to support the SoCal arts scene with this multiplatform campaign promoting Pacific Standard Time: Art in L.A. from 1945 to 1980. The program brings together more than 60 of L.A.'s cultural institutions to help tell the story of the birth of the L.A. art scene. To help promote, TBWA has paired together influential pop culture figures and artists, starting with Red Hot Chili Peppers frontman Anthony Kiedis, who teams up with artist Ed Ruscha in this video.

Future duos include Jason Schwartzman with John Baldessari, who discuss their mutual love of conceptual art, and Ice Cube with Ray & Charles Eames, discussing how their architecture and design has impacted the musician/actor's career. The films will be unveiled as the program rolls out over the next half year. The campaign also includes a website and print ads.

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About

Credits
Date
Sep 13, 2011
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Pacific Standard Time
Executive Creative Director:
Patrick O'Neill
Creative Director:
Jayanta Jenkins
Copywriter:
Liz Cartwright
Art Director:
Stephen Lum
Executive Director of Integrated Production:
Richard O'Neill
Executive Producer:
Guia Iacomin
Broadcast Producer:
Chris Spencer
Director:
Jesse Dylan
Executive Producer:
Priscilla Cohen
Line Producer:
Matt Benson
Editor:
Al Kamalizad
Director of Photography:
Paul Ryan
Director of Lighting:
Bern Caughey
Post Producer:
Janine Criscuolo
Additional Editor:
Samah Tokmachi
Audio:
POP Sound
Audio Mixer:
Peter Rincon
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