Pacific Standard Time: Ice Cube Celebrates the Eames--Best of 2011 TV #9

The intersection of rap and design.

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Editor's Pick

Who knew that in Ice Cube's world of inspiration, you'd find a little bit of The Eames. That's what we discover in this short film, directed by @radical.media's Dave Meyer, from TBWA/Chiat/Day's ongoing campaign for Pacific Standard Time Art in L.A. exhibit, which celebrates the art scene in Los Angeles from 1945 to 1980. The campaign itself ranks among Creativity's picks for best TV/Film work of 2011, for its innovative, and often surprising pairings of pop culture icons and artists to promote PST exhibit.

Here, Ice Cube tours The Eames house in Pacific Palisades, praising the duo's pairing of unconventional materials in the building's construction: "They were doing mash-ups before mash-ups even existed." We also discover a little bit about why they've inspired him--before Ice Cube's music days, he had studied architectural drafting.

The campaign aims to get the everyman into the exhibit, even if they aren't art fans. Previous executions paired Jason Schwartzman with conceptual artist John Baldessari in a hilarious film that found that artist haunting the actor with every step he took, and Red Hot Chili Peppers frontman Anthony Kiedis drove around town with artist Ed Ruscha. The campaign also includes a website and print ads.

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About

Credits
Date
Dec 07, 2011
Agency:
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
Rob Schwartz
Client:
Pacific Standard Time
Executive Creative Director:
Patrick O'Neill
Creative Director:
Jayanta Jenkins
Senior Copywriter:
Evan Brown
Copywriter:
Liz Cartwright
Art Director:
Stephen Lum
Executive Director of Integrated Production:
Richard O'Neill
Executive Producer:
Guia Iacomin
Producer:
Christopher Spencer
Broadcast Coordinator:
Micah Kawaguchi-Ailetcher
Director of Business Affairs:
Linda Daubson
Business Affairs:
KK Davis
Production Company:
@radical.media
Director:
Dave Meyers
Executive Producer:
Frank Scherma
Executive Producer:
Jim Bouvet
Producer:
Hillary Rogers
Cinematographer:
Danny Hiele
Production Designer:
Deborah Evans
Assistant Director:
Phil Elins
Production Supervisor:
Lisa Houle
Makeup:
Debra Denson
Hair:
Brett Mayo
Gaffer:
Fritz Marx
Assistant Art Director:
Cynthia Hill
Prop Master:
Andrew Kennedy
Sound:
Paul Marshall
VTR:
Anthony Perkins
Boom:
Paul Leo Romo
2nd AD:
Steve Bagnara
1AC:
Nicole Martinez
2AC:
Eric Matos
Assistant Production Supervisor:
Erick Varillas
Production Assistant:
Emerson Boergadine
Production Assistant:
Jennifer Horner
Production Assistant:
Danny Jones
Production Assistant:
Scot Karres
Production Assistant:
Michael Leonian
Production Assistant:
Doug Murray
Production Assistant:
Amir Pakesh
Production Assistant:
Jill Reisman
Assistant to Producers:
Christine Morrison
Assistant to Director:
Christine Gentes
Production Assistant:
Alex Garcia
Film:
Eastman Kodak
Film Pocessed by:
FotoKem
Film Processed By:
Telecine Shane Harris @ Company3 LA
Film Processed By:
Camera Panavision
Photography:
Eames Office LLC
Photographer:
Jack Laxer
Editor:
Chris Davis
Edit House:
Venice Beach Editorial
Executive Producer:
Hunter Conner
Producer:
Hillary Thomas
Lead 3D Artist:
Barry Kriegshauser
VFX Supervisor/Lead Compositor:
Kim Stevenson
VFX Supervisor/Lead Compositor:
Julie Lenoble
Post-production:
MassMarket LA
EP:
Lexi Stearn
3D Artist:
Barry Kriegshauser
3D Artist:
Brianne Meyer
3D Artist:
Yvain Gnabro
3D Artist:
Minor Gaytan
Compositor:
Lane Jolly
Compositor:
Rayn Raith
Compositor:
Julie Lenoble
Flame Artist:
Kim Stevenson
Flame Artist:
John Shirley
Flame Artist:
Gavin Camp
Music:
emoto music
Composer:
Paul Bessenbacher
Executive Producer:
Paul Schultz
Audio Post Facility:
Soundwell
Sound Design:
Dean Hovey

See more credits

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