Creativity

Miley Cyrus Sings 'Teddy Bears' Picnic' to Highlight Grizzlies Hunted in Canada

Ad by Pacific Wild Draws Attention to Legal Loophole in British Columbia

By Alexandra Jardine. Published on Sep 27, 2017

Editor's Pick

She might not be the first pop star you'd associate with teddy bears, but in a new spot by Canadian environmental organization Pacific Wild, Miley Cyrus sings a soulful version of "Teddy Bears' Picnic" to highlight the plight of grizzly bears in British Columbia.

The campaign, by DDB Canada's Vanouver office, aims to help spread the word that despite the new ban on trophy hunting, bears in British Columbia are being hunted via a loophole that allows hunters to claim them as food.

Cyrus performs the children's tune against the backdrop of an empty wilderness, and at the end of the spot, viewers are encouraged to visit the campaign microsite, where they can sign a petition, make a donation, and record their own version of the song to share via social media.

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About

Credits

Date
Sep 27, 2017
Agency:
DDB Canada
Client:
Pacific Wild

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