Creativity

Pacifico: Mexico via Pacifico

Not your average wall.

Published on Jun 16, 2010

Editor's Pick

Creature painted some walls to create this local-minded online destination for Pacifico Beer.

The agency dressed walls in Mexico and L.A. to create a website that can be visited not just online, but in the real world. The walls are located at Ody Surf Boards in Puerto Escondido, the courtyard of Hotel California in Todos Santos, in a random alley near the birthplace of Pacifico in Mazatlan and on a Venice Beach, CA hotel. Each also appears online, live, to create the backdrops for the brand's website. Webcams show all the action happening at each wall 24-7.

Creature and Pacifico plan to expand the site by adding more painted walls.

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About

Credits

Date
Jun 16, 2010
Agency:
Creature
Client:
Pacifico
Digital Production:
unit9

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