Pacifico: Mexico via Pacifico

Not your average wall.

Published on Jun 16, 2010

Editor's Pick

Creature painted some walls to create this local-minded online destination for Pacifico Beer.

The agency dressed walls in Mexico and L.A. to create a website that can be visited not just online, but in the real world. The walls are located at Ody Surf Boards in Puerto Escondido, the courtyard of Hotel California in Todos Santos, in a random alley near the birthplace of Pacifico in Mazatlan and on a Venice Beach, CA hotel. Each also appears online, live, to create the backdrops for the brand's website. Webcams show all the action happening at each wall 24-7.

Creature and Pacifico plan to expand the site by adding more painted walls.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jun 16, 2010
Digital Production:

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.