Creativity

Pacifico: Mexico Via Pacifico

With a bottle of Pacifico beer in one hand, Seattle-based agency Creature sends viewers on a web-based journey that's part of an integrated campaign for the brew brand.

Melding video culled from the TV spo

Published on Mar 04, 2008

Editor's Pick

With a bottle of Pacifico beer in one hand, Seattle-based agency Creature sends viewers on a web-based journey that's part of an integrated campaign for the brew brand.

Melding video culled from the TV spots and factoids into a navigable online destination, Creature gives visitors a sightseeing trip to various locales in the Baja region and other areas south of the border. Scattering numbered bottle caps in several locations on a map of Mexico, the site guides visitors from Pacifico's birthplace of Mazatlan to the limestone sinkholes in the Yucatan peninsula.

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About

Credits

Date
Mar 04, 2008
Client:
Pacifico
Agency:
Creature
Creative Director:
Matt Peterson
CD/Copywriter:
Jim Haven
Art Director:
Lara Papadakis
Copywriter:
Justin Galvin
Designer:
Ramon Vasquez
Developer:
WDDG WDDG

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