Creativity

Pacifico: Sad Hurts

Pacifico's first ever TV spots came by with a bit of serendipity, says Creature CD Jim Haven. "The funny thing is, this was never an assignment. I just felt like I needed to shoot some film when we were down for our print shoot just

Published on Jan 30, 2007

Editor's Pick

Pacifico's first ever TV spots came by with a bit of serendipity, says Creature CD Jim Haven. "The funny thing is, this was never an assignment. I just felt like I needed to shoot some film when we were down for our print shoot just in case they ever wanted to do some TV. The client thought I was nuts but let me shoot anyway. Then, a few months later said they really needed some spots. And so we put them together. Now I think we're going to do some more."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jan 30, 2007
CD/Copywriter:
Jim Haven
Creative Director:
Matt Peterson
Art Director:
Lara Papadakis
Agency Producer:
Jenn Pennington
Director:
Lara Papadakis
Director:
Jim Haven
Editor:
Tony Fulgham
Composer:
Nathaniel Papadakis
Engineer:
John Buroker
Music Company:
Stark Raving Music
Editorial Company:
World Famous
Client:
Pacifico
Sound Design:
Clatter & Din
Agency:
Creature

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.