Pacifico: Vintage Surf Buses

Mexican beer brand Pacifico has commissioned artists to paint vintage Volkswagen buses for events at retail locations, bars and restaurants. Harking back to its storied first U.S. consumers, west coast surfers, Pacifico scavenged 19 VW vans from 1958

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Mexican beer brand Pacifico has commissioned artists to paint vintage Volkswagen buses for events at retail locations, bars and restaurants. Harking back to its storied first U.S. consumers, west coast surfers, Pacifico scavenged 19 VW vans from 1958 through 1971, which were then restored by a mechanic and painted with themes that embody both surf culture and its Mexican origins.
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About

Credits
Date
Jul 24, 2008
Agency:
Creature
Creative Director:
Jim Haven
Creative Director:
Matt Peterson
Client:
Pacifico
Producer:
Michael Dwyer
Art Director:
Lara Papadakis
Copywriter:
Peter Trueblood
Designer:
Ramon Vasquez
Art Director:
Miranda Gerlock
Category
Latest Creativity News on Ad Age

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