Creativity

Pacifico: Webtrek

The journey starts here.

Published on Aug 25, 2010

Editor's Pick

Creature has launched an online scavenger hunt for Pacifico Beer, the Pacifico Webtrek. The travels starts with print, digital and OOH that contain searchable tags and QR codes pointing people to Pacifico's Facebook page. There, they learn about the Webtrek and can view this short film, Grey Whale Sessions, which will offer the first clues of a journey retracing the path of the surfers and musicians in the film. Players will travel across a series of websites, each of which will offer a clue. The appearance of the Pacifico bottle cap lets you know you're on the right track. Follow the trek to its conclusion for a chance to take part in Pacifico's next trip to Mexico.

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About

Credits

Date
Aug 25, 2010
Agency:
Creature
Chief Creative Officer:
Jim Haven
Client:
Pacifico
Chief Creative Officer:
Matt Peterson
Art Director:
Adam Deer
Copywriter:
Andrew Jasperson
Copywriter:
Peter Trueblood
Producer:
Michael Johnston
Producer:
Kaylin Fitzpatrick
Producer:
Darryl Hagans
Photographer/Designer:
Cheyenne Ellis
Production Company:
Greenlight Media & Marketing
Production Company:
Woodshed Films

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