PacSun: Dress Irresponsibly

It's all about the sport. And the fashion.

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Editor's Pick

PacSun aims to position itself as the go-to sports brand for teens in this spot by 72andSunny. Featuring the Sinatra track Call Me Irresponsible, it includes appearances by skate, surf and motocross athletes Rob Machado, Bucky Lasek, Chris Pfanner, Ryan Dungey and Jeff McMillan, in action sports brands such as Hurley, RVCA, Fox Racing, Volcom, Quiksilver, Roxy, DC, O'Neill, Billabong and Element.

The campaign also includes digital, print and retail, with a Facebook page that will show exclusive behind-the-scenes films from the campaign shoot.

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About

Credits
Date
May 24, 2011
Agency:
72andSunny
Client:
PacSun
Executive Creative Director:
John Boiler
Creative Director:
Bekah Sirrine
Creative Director:
David Charles
Writer:
Holly Hessler
Designer:
Christina Kelly
Director of Film Production:
Sam Baerwald
Film Producer:
Molly Mcfarland
Assistant Film Producer:
Becca Purice
Brand Director:
Claire Telling
Brand Manager:
Ellie Schmidt
Brand Coordinator:
Kristin Miller
Song Title:
"Call Me Irresponsible"
Artist:
Frank Sinatra
Director:
SoMe
Director of Photography:
Arnaud Potier
Production Company:
Caviar Content
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Producer:
BP Cooper
Editorial:
Arcade Edit
Editor:
Kim Bica
Producer:
Kirsten Thon-Webb
Online/Finish:
Brickyard VFX
Flame Artist:
Patrick Poulatian
Producer:
Diana Young Gomez
Telecine:
MPC
Colorist:
Mark Gethin
Producer:
Amanda Ornelas
Sound Design/Mix:
ON Music & Sound
Mixer:
Chris Winston

See more credits

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