Creativity

PACT: Pact Underwear

A new socially responsible line of underthings from PACT and Yves Behar

Published on Aug 18, 2009

Editor's Pick

Design and sustainability get intimate with Pact, a new underwear brand launched this week.

Pact founders Jason Kibbey and Jeff Denby have joined forces with designer Yves Behar in launching a line of men's and women's underthings designed to look good and be good—the company boasts sustainable and certified environmentally sound manufacturing practices and materials and a mission of social responsibility. Each product design is linked to a non-profit organization, with 10 percent of sales going to affiliated groups. For the first three collections, the non participating non-profits are 826 National, ForestEthics and Oceana. Visitors to the Pact site can choose the design or cut they prefer, or shop by cause.

The underwear is made in Turkey, with all production processes, from growing the organic cotton to manufacturing and packaging, according to the company, taking place within a 100-mile radius. Packaging is made from reusable scrap cotton bags and garments are shipped in compostable wrappers.

Pact is a venture project for Behar's studio Fuseproject and Behar is a partner in the initiative as well as the designer of the initial product line. Behar says he met Pact's two founders when they were students at Berkeley Haas. " I told them they should move forward, taking the idea from student project to a real business. So we worked together for the last 18 months to build a real 21st century enterprise."

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About

Credits

Date
Aug 18, 2009
Agency:
Fuseproject
Client:
PACT
Designer:
Yves Behar

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