Footballers' Bad Behavior Pays Off For Most Ardent Fans in Paddy Power's New Push

Spot out of CP+B showcases betting app's new bonuses

Published on

Editor's Pick
Football--the game can be rife with bad behavior, violence and poor manners, but online betting giant Paddy Power is channeling all that negative energy into a big payoff for the fans. The new "Ball of Shame" spot out of Crispin Porter + Bogusky and directed by Rattling Stick's Andy McCleod promotes the brand's new app offering: free bets every time a player misbehaves on the pitch. Anytime a pro goes nuts, betters can take that as a cue to look out for special offers.The campaign also includes print, outdoor and social media.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 19, 2013
Agency:
Crispin Porter Bogusky Europe
Client:
Paddy Power
Creative Director:
Ben Walker
Creative Director:
Matt Gooden
Copywriter:
Bertie Scrase
Copywriter:
Joe Bruce
Art Director:
Christen Brestrup
Art Director:
Kate Baker
Agency Producer:
Joe Bagnall
Agency Planner:
Gavin May
Production Company:
Rattling Stick
Director:
Andy McLeod
Production Company Producer:
Kirsty Dye
Post Production:
Jim Allen
Post Production House:
Big Buoy
Editor:
Art Jones
Editorial Company:
Work
Audio:
Parv Thind
Audio Company:
Wave
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age