Creativity

Paddy Power: Chav Tranquiliser

Veterinary Style.

Published on Mar 07, 2012

Editor's Pick

Bookmaker Paddy Power is out to sort your "chav" problem while at the Cheltenham Festival -- with a tranquilizer gun. A hitman stalks overly tanned females and drunken men to quietly put them to sleep so you can bet on your races undisturbed. According to the ad, the client got the idea after a fan posted "Hope the chavs don't ruin Cheltenham like they did Ascot" on its Facebook page. Agency for the hilarious and politically incorrect ad is CP+B.

According to The Daily Mail, Ascot wasn't quite the "genteel" event it has always been this year, with drunken brawls and some call girls in attendance.

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About

Credits

Date
Mar 07, 2012
Agency:
Crispin Porter + Bogusky
Client:
Paddy Power
Creative:
Christen Brestrup
Creative:
Bertie Scrase
Creative Director:
Ben Walker
Creative Director:
Matt Gooden
Agency Producer:
Joe Bagnall
Director:
Big Red Button
Prod. Co.:
Moxie Pictures
Editing House:
Final Cut
Audio:
750mph
Post:
Absolute
Editor:
Ben Harrex

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