Creativity

Stephen Hawking Makes World Cup Predictions for Paddy Power

Renowned Scientist Tells England To 'Give It Some Welly'

Published on May 29, 2014

Editor's Pick

As English football fans begin their wild speculation over whether their team could win the World Cup again (something they haven't achieved since 1966), betting firm Paddy Power has brought in an expert opinion. Professor Stephen Hawking, the world-famous physicist and author of "A Brief History of Time," breaks down the statistics in this online commercial. His observations include that England's chance of victory would be substantially increased by a 3pm kick-off and wearing red shirts, and they should hope for a European referee. Other than that, his advice includes "giving it some welly" (which, in Britain, means kicking it really, really hard).

PR firm Taylor Herring masterminded the campagin; Professor Hawking told the Telegraph he would be donating his fee from the betting company the Motor Neurone Disease Association and Save The Children's Syria appeal.

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About

Credits

Date
May 29, 2014
Agency:
Taylor Herring
Client:
Paddy Power

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