Following England's 2-1 defeat by Italy in its first 2014 World Cup match, betting firm Paddy Power launched this tactical outdoor ad this morning in London. A man dressed as an England supporter is suspended from the billboard in a cage alongside the copy "Traitor Tony. Backed Italy with Paddy Power. And made a killing. It's treason season." The company also encouraged passers-by to take a 'selfie' with the sign and post it to Twitter tagged with #Brazilnuts to enter a prize draw.