Paddy Power 'Locks Up' Traitor Who Bet On Italy in World Cup Billboard Stunt

Tactical Outdoor Ad Followed England's Defeat By Italian Side

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Following England's 2-1 defeat by Italy in its first 2014 World Cup match, betting firm Paddy Power launched this tactical outdoor ad this morning in London. A man dressed as an England supporter is suspended from the billboard in a cage alongside the copy "Traitor Tony. Backed Italy with Paddy Power. And made a killing. It's treason season." The company also encouraged passers-by to take a 'selfie' with the sign and post it to Twitter tagged with #Brazilnuts to enter a prize draw.

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Jun 16, 2014
Crispin Porter + Bogusky
Paddy Power
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