Creativity

Painless Public Speaking: No More Butterflies

On behalf of what it calls "one of the biggest public speaking schools in Australia," FCB/Melbourne has created, somewhat ironically, a no-copy ad. Moreover, it's no digital shortcut; the ad calls for dead butterflies, and t

Published on Oct 03, 2005

Editor's Pick

On behalf of what it calls "one of the biggest public speaking schools in Australia," FCB/Melbourne has created, somewhat ironically, a no-copy ad. Moreover, it's no digital shortcut; the ad calls for dead butterflies, and that's what these are. However, while it was painless for the butterflies, the project wasn't quite such a G'day for the humans, according to writer/AD Romani Mieszkowski. "Though the butterflies were surprisingly easy to come across

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About

Credits

Date
Oct 03, 2005
Client:
Painless Public Speaking
Creative Director:
Mark Ringer
Creative Director:
Scott Lambert
Art Director/Copywriter:
Romani Mieszkowski
Photographer:
Isamu Sawa
Designer:
Ben Clarke
Producer:
Tom Lovric
Agency:
FCB Melbourne

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