Creativity

Jonah Hill Is Hilariously Unconvincing in This Skateboard Store Film

Does He Really Love Hanging Out at Palace Skateboards?

By Alexandra Jardine. Published on Jul 05, 2016

Editor's Pick

Skateboard fashion store Palace Skateboards recruited Hollywood superstar Jonah Hill to big up its brand in a spot for its new collaboration with Reebok Classic shoes. And that he does, only just not in quite the way you'd expect.

The spot, by MPC Creative, was filmed in Palace Skateboards' London store. Hill gives a superb performance -- as a seriously bored and uncomfortable pitchman, unconvincingly telling us he always likes visiting the store when he's in London and "just chillin."

Not every actor can pull this off, but it's a technique we've also seen done masterfully by Ricky Gervais in Optus' campaign from Australia, and like Gervais, Hill has the comedic talent to make it hilarious. Not only that, the spot -- which has some great blink-and-you'll miss it moments like a half dressed guy walking out of a changing room in the background -- ends up turning into a kind of profane infomercial which may just have you laughing out loud.

The directors were Lev Tanju, Stuart Bentley and Stuart Hammond.

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About

Credits

Date
Jul 05, 2016
Agency:
MPC Creative
Client:
Palace Skateboards
Director:
Lev Tanju
Director:
Stuart Bentley
Director:
Stuart Hammond
Director of Photography:
Albert Salas
Director of Photography:
Stuart Bentley
Producer:
Richard Skinner
Producer:
Johnny Blick
Production Company:
MPC Creative
Offline Editing:
Ben Crook
Sound Design:
Ben Crook
Grade:
Richard Fearon
Grade:
MPC
VFX:
MPC
VFX Supervisor:
Mike Tyler

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